It's nearly 5 minutes long, and the whole thing is just a big advertisement for Portland General Electric. It's embarrassing.
I've written to OPB, we'll see if they respond:
This morning I heard the radio story (http://news.opb.org/article/2339-online-site-helps-measure-your-carbon-footprint/) about measuring your electricity carbon footprint.
My response is that I sure hope you got a large donation from PGE, because this was one long commercial. (5 minutes!)
While I appreciate the idea there is a place where we can measure our carbon footprint, this story focused solely on the one created by PGE (as opposed to other, independent, web sites). PGE only offers power in a limited area around Portland, much smaller than your where you broadcast (all of Oregon, and SW Washington). Why not do a story on the variety of renewable energy options available in your entire area (Pacific Power, for example, offers similar options to its customers)?
Kristian Fodon-Vencil asked some questions that sounded like they could be probing (how does PGE benefit from this service (web site)? is this mandated by law?) But the questions were softly lobbed to Thor Hinkley who easily turned the answers into yet more plugs for how wonderful PGE is.
I am embarrassed to know my contribution (and my corporate matching dollars) were used to fund this advertisement.
This was not a news piece, it was not even an informational story. It was a direct advertisement.
I expect better from OPB.